Message from the President

We should change, otherwise they will change. If we don't change today being satisfied with the status quo, tomorrow we will regret to see the other fittest survive and change itself into evolutionary process in this constantly changing world. Then how will we end up if we don't change? We have no other idea but to say "perish," but no one wants to perish.

I recommend you to change with ISTA in tandem to cope with the changing world and for mutual accomplishments towards success. ISTA's entrepreneurial spirit can clearly be embodied with its professional credo - "Purpose-driven change and alliance for total quality service and mutual accomplishments."

“Be the change that you want to see in the world.”

- Mohandas Gandhi

ISTA - Innovative Systems and Technology Alliance is an information system and technology solutions company. Since its business inception in May 2006, ISTA has produced numerous proven track records as a web-based/IT solutions entrepreneur by delivering highly accredited information technology and system solutions to various private and public clients. ISTA has always been exerting its best efforts to excel peers in garnering clients best accreditations and now entered into successful business relationships with more than 10 large-size industrial, educational, and government clients including DOT - the Department of Tourism, Philippines. I am delighted to see ISTA’s performance coping with antecedent changes achieving its business missions and commitments, and now more delighted to prepare for future IS/IT changes. Transforming to a full-fledged ICT, Information and Communication Technology, venture company, ISTA is now embarking its ambitious steps to support and keep abreast with emerging changes ahead in ICT perspective.

In 2007, ISTA released CgeNa.com, a total web-based commercial gadget for online B2B & B2C marketing and shopping, product specifications and pricing, and up-to-date market and technical information for consumers. Cgena.com now became one of the most powerful cyber-gadgets for sharing IS/IT information in the Philippines. As such, ISTA has been successful in cyberspace performance, and grown more than 100% in terms of its organizational and clients size every year since 2006. ISTA's rapid growth in coming years is far more than potential with its substantial increase in financial returns on investment. And yet ISTA will not content itself with such numerical track records or expectations for future sustainable growth. ISTA will continue to exert its purpose-/innovation-driven best efforts to make you change and to guarantee your success. ISTA can help you implement system and technology solutions tailored to your business-/organization-specific needs… solutions that best fit the way you want to improve your business efficiency and to change from where you are to where you want to be.

With no exception, all systems and IT users should constantly simplify their business processes, eliminating duplicated or redundant business processes, while leveraging on up-to-date system and IT solutions technology. On top of such business, system and IT related issues, systems and IT users should also deal with management support for additional budgetary and manpower resource requirements. For these reasons, it may be prudent for systems and IT users to resort to either external consultants or outsourcing. There are, however, certain risks in such vicarious systems and IT solutions; possible leakage or hacking of confidential data or information, changes in business requirements, modification and upgrade in IS/IT architecture, and poor service quality of system and IT solutions vendors, etc. If such issues and risks are foreseen and identified as critical success factors now and in the future for your organization, and if your organization needs a short-/long-term breakthrough to jump-start the sluggish status quo with such issues and risks unsettled, then ISTA can surely be of help. With my long work experience as an IS/IT and treasury specialist, ISTA can settle your issues and risks within the context of ISTA’s social welfare-/client-oriented business missions and visions, i.e., ethical and transparent management without compromising your success with all your foreseeable issues and risks.

We look forward to your valuable support and collaboration, and to seeing you soon to assure you that ISTA’s success will be yours as ISTA will always be your true alliance with faith and trust.

Se Wha Moon

President & CEO